I have designed packaging for a range of food products, including Khun Yai curry paste (2018), Gigging Squid sauces (2017), and Koh Thai products. Across these projects, I focused on creating designs that balance brand personality, authenticity, and shelf appeal. For Khun Yai, the goal was to reflect traditional Thai heritage while maintaining a modern look. Gigging Squid required bold, playful visuals to stand out in a competitive market, while Koh emphasised freshness and cultural authenticity. Across all projects, I carefully considered colour, typography, layout, and imagery to communicate product quality, attract attention, and create cohesive, engaging packaging that resonates with consumers.
