Project Overview
FingerShopping is an online platform offering lifestyle products, designed around a simplicity-first concept to provide effortless navigation and direct access to all features. The platform delivers a relaxing and enjoyable shopping experience for users.
Responsibilities
- Updating website banners and designing UI elements for seasonal events and promotions.
- Creating printable booklets and goodie bags for the platform’s launch event.
- Ensuring a consistent brand experience across both digital and physical touchpoints.
- Researching e-commerce best practices to optimise layout, navigation, and promotional engagement.
Social / campaign engagement: 2–5 %
Expected e-commerce conversion rate: 2–4 %
Design Approach
- Bright, clean visuals to emphasise simplicity and ease of use.
- Intuitive layout and clear hierarchy to help users find products and complete actions efficiently.
- Engaging event banners and materials to maximise interaction during key campaigns.