BIGPACK Café is located in Mong Kok, Hong Kong — a vibrant and fast-paced district known for its high footfall and energetic atmosphere. The café’s concept is inspired by outdoor adventure, with a strong Western and German influence.
The menu design was created to reflect this adventurous spirit. Drawing inspiration from hiking culture and outdoor gear, the visual direction focuses on bold typography, structured layouts, and earthy colour tones. The design aims to feel robust, practical, and approachable, while still maintaining a modern café aesthetic.
Every element of the menu was designed to support quick scanning in a busy environment, ensuring customers can easily navigate the offerings while reinforcing the brand’s adventurous identity.
