Project Overview
- Turtle Tots provides baby and toddler swimming lessons across the UK.
- The website was designed to appeal to parents seeking a safe, friendly, and engaging introduction to swimming for their young children.
My Responsibilities
- Conducted market research on existing toddler and baby-focused websites to understand industry standards and user expectations.
- Analysed competitor platforms to identify key features such as location-based class searches and booking systems.
- Identified the need for a clear and intuitive booking journey to support parents in finding and enrolling in suitable classes.
- Reviewed websites that included additional features such as online shops and toddler photography to understand content and engagement opportunities.
Design Approach
- Used bright, playful colours to create a fresh and welcoming visual identity aligned with the Turtle Tots brand.
- Designed layouts with strong visual hierarchy to ensure essential information—class types, age groups, and locations—was easy to locate.
- Focused on clarity and simplicity to support quick decision-making for busy parents.
User Experience Outcome
- Created a reassuring and approachable experience that builds trust with parents.
- Enabled users to quickly assess whether Turtle Tots offers the right swimming lessons for their babies and toddlers.
