This project involved developing new creative concepts for corporate advertising, brochures, and a range of marketing activities for BIGPACK’s Spring/Summer 2013 collection.
Multiple artworks were produced to align with the brand identity while clearly communicating corporate and promotional messages. The visual direction was tailored to support seasonal marketing goals and strengthen brand recognition.
As part of the campaign, I designed and executed a range of promotional materials, including the BIGPACK SS13 Bags Catalogue, stickers, and branded playing cards. Each asset was created to ensure visual consistency across touchpoints, while remaining engaging and distinctive within a competitive retail environment.
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